‘B2B’ is Putting Beauty to Business Consumer Demands Require More Credibility and Collaborative Corporate Interface
Dallas, Fort Worth TX – July 29, 2009, CBI Laboratories, also known as, Team CBI, is raising the bar in strategic business operations involved in personal care manufacturing. In a competitive marketplace where quality regulations and standards are becoming more stringent, and product branding requires marketing savvy and niche substantiation; it is necessary for a manufacturing partner to provide a multi-disciplinary approach to the product development life cycle.
After months of internal corporate exercise in the areas of skills strength finding utilizing the book entitled, Strengths Finder 2.0 by Tom Rath, each individual in every CBI department obtained an assessment of their top personal talents and an action plan on how to most effectively contribute to the day-to-day workflow. As a result of actualizing work potential, Team CBI has been more integrated and cohesive in executing product endeavors for each customer. Every department from Marketing and Data Analytics to Research and Development, Compounding, Production and Filling to Quality and Purchasing to Pad Printing and Graphics to Warehousing and Pick Pack are involved in and knowledgeable of each and every customer project. This corporate ‘introspection’ and outward collaboration has enabled CBI customers to
be under girded from every angle of the manufacturing process.
Cosmoprof North America has proven to be the pivotal industry event that promotes high caliber B2B beauty partnering. Great visibility was given to Team CBI this year, as their key management team exhibited and offered guidance and education on the ground floor. President and Co-Owner of CBI Laboratories, Pamela Jo Busiek, also newly elected ICMAD President, spoke on Creating a Private Label Brand, which is an intense focal point in the personal care industry as a whole. Joined by Vice President and Co-Owner, Bill Basinski, Director of Operations, Raeginia Shepherd, Director of Regulatory Affairs, Pam MacDonald, Director of Business Intelligence, Abe Minkara, Director of Marketing, Krista Medlock and Project Manager / R&D & Key Accounts, Cindy Anderson; much attention was raised at the excitement and security that was offered to new brand potentials, current distributors, current branders and
potential vendor partners through the CBI team.
The personal care industry will continue to see more of this level of B2B collaboration as the dependence of strong point of entry into the market rises and sustainability within the marketplace becomes more challenging. CBI Laboratories, Inc has built a heritage of principles and success globally recognized for distinction as an integral influence in a growing entrepreneurial marketplace and proliferated industry. In a changing economy, the synergy of an added-value, turnkey manufacturer like CBI Laboratories and a business growth support entity is the catalyst for the personal care world of the future.
CBI Laboratories, Inc. has been a leader for 27 years in the formulation, development and manufacturing of innovative custom and private label cosmeceuticals, OTC skin care and body products for the medical and aesthetic industries. The CBI team is a synergy of experts from the scientific, medical, aesthetics and alternative medicine communities that have pioneered the use of performance botanicals and technologically-advanced ingredients. CBI employs one of the most advanced manufacturing facilities in the cosmetic industry, conforming to FDA standards and requirements. CBI does not test on animals and its products are environmentally conscious. (www.cbiskincare.com)
Dallas, Fort Worth TX – July 29, 2009, CBI Laboratories, also known as, Team CBI, is raising the bar in strategic business operations involved in personal care manufacturing. In a competitive marketplace where quality regulations and standards are becoming more stringent, and product branding requires marketing savvy and niche substantiation; it is necessary for a manufacturing partner to provide a multi-disciplinary approach to the product development life cycle.
After months of internal corporate exercise in the areas of skills strength finding utilizing the book entitled, Strengths Finder 2.0 by Tom Rath, each individual in every CBI department obtained an assessment of their top personal talents and an action plan on how to most effectively contribute to the day-to-day workflow. As a result of actualizing work potential, Team CBI has been more integrated and cohesive in executing product endeavors for each customer. Every department from Marketing and Data Analytics to Research and Development, Compounding, Production and Filling to Quality and Purchasing to Pad Printing and Graphics to Warehousing and Pick Pack are involved in and knowledgeable of each and every customer project. This corporate ‘introspection’ and outward collaboration has enabled CBI customers to
be under girded from every angle of the manufacturing process.
Cosmoprof North America has proven to be the pivotal industry event that promotes high caliber B2B beauty partnering. Great visibility was given to Team CBI this year, as their key management team exhibited and offered guidance and education on the ground floor. President and Co-Owner of CBI Laboratories, Pamela Jo Busiek, also newly elected ICMAD President, spoke on Creating a Private Label Brand, which is an intense focal point in the personal care industry as a whole. Joined by Vice President and Co-Owner, Bill Basinski, Director of Operations, Raeginia Shepherd, Director of Regulatory Affairs, Pam MacDonald, Director of Business Intelligence, Abe Minkara, Director of Marketing, Krista Medlock and Project Manager / R&D & Key Accounts, Cindy Anderson; much attention was raised at the excitement and security that was offered to new brand potentials, current distributors, current branders and
potential vendor partners through the CBI team.
The personal care industry will continue to see more of this level of B2B collaboration as the dependence of strong point of entry into the market rises and sustainability within the marketplace becomes more challenging. CBI Laboratories, Inc has built a heritage of principles and success globally recognized for distinction as an integral influence in a growing entrepreneurial marketplace and proliferated industry. In a changing economy, the synergy of an added-value, turnkey manufacturer like CBI Laboratories and a business growth support entity is the catalyst for the personal care world of the future.
CBI Laboratories, Inc. has been a leader for 27 years in the formulation, development and manufacturing of innovative custom and private label cosmeceuticals, OTC skin care and body products for the medical and aesthetic industries. The CBI team is a synergy of experts from the scientific, medical, aesthetics and alternative medicine communities that have pioneered the use of performance botanicals and technologically-advanced ingredients. CBI employs one of the most advanced manufacturing facilities in the cosmetic industry, conforming to FDA standards and requirements. CBI does not test on animals and its products are environmentally conscious. (www.cbiskincare.com)
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